Charismatic Digital Media Executive and Entrepreneur with years of experience leading the charge in transforming media companies through innovative strategy and technology solutions.
Professional Summary
Dynamic and innovative Digital Media Executive and Entrepreneur with years of experience driving organizational transformation through cutting-edge technology and strategic vision. Recognized as a pioneer in digital video, including FAST (Free Ad-Supported TV), CTV, OTT, and social monetization, with a proven ability to scale businesses and deliver hyper-growth, even in challenging economic environments. Adept at building and mentoring high-performing teams, fostering collaborative partnerships, and delivering results across programming, production, licensing, operations, and distribution.
Core Competencies
Digital Video Strategy & Innovation
FAST/CTV Monetization & Distribution
GM/Operations/P&L Responsibility
Video Production, Licensing, & Programming
Marketing & Audience Development
Team Leadership & Mentorship
Revenue Growth & Scaling
Strategic Partnerships
Professional Experience
Warner Music Group (WMG) – New York, NY
Head of OTT, WMX Content & Media | January 2023 – Present
Spearhead OTT strategy and operations, overseeing three FAST channels (WMX POP, HIP HOP, ROCK).
Built the OTT division from the ground up, including infrastructure, vendor negotiations, team recruitment, and strategy development.
Drive original content creation and marketing campaigns featuring artists like Dua Lipa, Ed Sheeran, Benson Boone and legacy icons such as Tina Turner, David Bowie, and Cher.
Cultivate partnerships with platforms including Roku, Samsung TV Plus, Xumo, Pluto, and YouTube TV.
Outside Interactive Inc. (OI) – Boulder, CO & Westport, CT
Vice President/GM, Outside Studios | April 2021 – November 2022
Directed strategy and operations for a 70-member team across video production, programming, and nine owned-and-operated local TV stations.
Consolidated 32 brand websites, improving SEO, ad inventory, and reporting, resulting in a 2,000% increase in daily video views.
Grew video revenue by 50% in six months through innovative 360 media packages and branded content deals with clients such as JEEP, Coors, Ford, Chevy, Honda, Vans, Mountain Dew, VW, GoPro among many others.
Delivered over 30 live events and expanded the Outside FAST Channel to become the most widely distributed sports channel on CTV/OTT platforms.
SVP Digital, Outside TV | January 2016 – April 2021
Transformed an independent cable network into a digital media powerhouse, growing monthly views from 10K to 65M and growing annual revenue to $20M+.
Built a digital ecosystem including a website, OTT apps, FAST Channel, and AVOD/SVOD platforms.
Launched CTVX, aggregating demand for FAST ad inventory and securing 200+ partnerships, driving a 300% revenue increase.
Soli Strategic LLC – Greater New York City Area
Principal Consultant | January 2014 – Present
Provide video consulting services to clients across music, film, technology, and sports industries.
Designed and launched Amplifier TV, generating 500M+ impressions and aggregating 100K+ videos for clients like Guitar Center, Converse, and Viacom.
Developed business plans raising over $35M in investments.
RevImage Digital Inc. – New York, NY
Co-CEO/COO | September 2007 – December 2013
Built a social music TV platform enabling fan engagement, generating millions of social impressions for partners like Taylor Swift, Justin Bieber, and Kevin Hart.
Delivered award-winning campaigns, including Adweek’s Social TV Campaign of the Year in 2012.
Additional Experience
Board of Director, Beatport LLC, Denver, CO CEO, 456 Digital Inc., NYC, NY
President and COO, BurnLounge Inc., NYC, NY CEO, SonicRev Inc., Nashville, TN
Notable Achievements
Successfully transformed a traditional, national television network into a hyper growth digital media company with revenue growing from $0 to $30M+ in 6.5 years.
Scaled multiple media businesses and managed over 200 employees with offices in four countries (Hong Kong, Zurich, London, NYC, LA).
Designed and managed the development of three multimillion-dollar technology platforms to socialize, market and sell entertainment.
Education
Bachelor of Science with double major in Finance & Management and double minor in Economics & International Business
University of Delaware, Delaware
Affiliations
Board of Advisors, After the Impact Fund, Gridiron Greats Assistance Fund, and The Kevin Turner Foundation
Owner of Patent, WO/2007/035682 (SYSTEM AND METHOD FOR THE DISTRIBUTION OF DIGITAL CONTENT)